The video is very informative about the using of a Stampin' Up. The blogger explains the different parts of the system and how to use them. She first shows the finished product, in this case a label or gift tag. She then explains the process of how to die cut the various parts and how to use the dies and machine to cut out the shapes. She then explains how to put the Tags together. She then shows how to finish the product. All through the process the video also has pop ups with a brief write up of each of the processes. The blogger explains the free gifts available with her offer and the advantage of the finished products.